Q2 2024 Performance of Top Drawing & Coloring iOS Apps in the US

In Q2 of 2024, the iOS Drawing & Coloring app category saw varied performance across its leading applications. Sensor Tower's data offers a snapshot of how each app fared in terms of downloads, revenue, and weekly active users.

Coloring Games for Kids 2-6! by IDZ Digital Private Limited experienced a revenue peak in early June at around $173K, with downloads and active users showing a slight decline over the quarter. Downloads fluctuated between 42K and 118K, while weekly active users hovered around 1K, ending the quarter with approximately 1K weekly active users.

Wildlife Inc's Color by Number：Coloring Games showed a general downtrend in revenue, starting at $105K and dipping to $67K by the end of June. Downloads saw a mid-quarter spike, reaching as high as 151K, but active users gradually decreased from 664 to 614 by the quarter's close.

Pixel Art － Color by Number by Easybrain from Belarus saw its revenue swing from $88K to a high of $159K and back down to $78K. Downloads were strong, peaking at 279K in mid-June, while weekly active users showed a notable increase, from 3.1K to 3.5K by the quarter's end.

Bimi Boo Kids Learning Games for Toddlers FZ LLC's Kids drawing: toddler games 2+ had its revenue fluctuate, with a peak at $123K in early April, and downloads ranged from 23K to 98K. The app maintained a consistent base of weekly active users, starting at 595 and growing to 605 by late June.

Lastly, Pixite Inc.'s Adult Coloring Book - Pigment observed modest revenue performance, with amounts generally hovering around $60K to $80K. Downloads were comparatively lower, with the highest at 51K, while weekly active users showed a slight increase from 264 to 271 towards the end of the quarter.

For more insights on app performance trends, Sensor Tower's platform provides a comprehensive analysis of the app market landscape.